Mark Zuckerberg, the founder of Facebook, may have more in common with King Phillip the IV than just appearances. Zuckerberg too, holds power and leads a multitude of people. Through his Facebook kingdom he has lead society into a new age of new media.
Zuckerberg had no idea the great masses his Facebook inventiohn would capture. In today’s society it is almost crucial to have such social media platforms to keep up with competition and trends.
One quote in particular really stands out:
“Think about what people are doing on Facebook today. They’re keeping up with their friends and family, but they’re also building an image and identity for themselves, which in a sense is their brand. They’re connecting with the audience that they want to connect to. It’s almost a disadvantage if you’re not on it now.”
It truly indeed is a disadvantage to not utilize Facebook and other platforms like it. Erik Qualman discusses this in his book What Happens On Campus Stays on Youtube. In chapter 5 he covers the various websites that can be used to showcase your accomplishments and qualifications. Portfolios are a great way to highlight your successes.
This however is not the only way employers gather information about you. 93% of human resources officers use social media to collect information about applicants.
This is why it is so important to keep a positive image online and brand yourself the way you want employers to see you. This new age of technology is reliant on your social presence and having an impressive social media page can actually put you ahead of the others.