New Media Today: Q & A

Q: What are ways new media platforms are used by traditional news media, advertising, public relations AND broadcasting professionals?

 

A: Traditional news media outlets such as The New York times have branched into new media platforms such as Facebook and Instagram. However, the most interesting thing they are doing is the virtual reality using 360 cameras to tell their news stories. By simply downloading their app you can walk through the sights and scenes of global news.

Kim Kay from Nobox Creative uses all platforms of social media to advertise for her clients. She uses analytics to decide where her audience is best reached. She believes in quality over quantity. With her campaign for St. Andrew’s school she focused on their Facebook page and making it cater to multi-racial and middle income class students.

Dan Quandt is the Vice President of the Amarillo Convention and Visitor Council. He, in a sense, uses public relations messages to lure visitors to Amarillo. It is important to respond to those who engage in social media posts and to do it in a timely manner. Social media helps businesses relate to their customers and receive feedback on their products.

Broadcasting professionals, such as Brook Self from ABC 7, focuses on getting more viewers by engaging in social media. The people are on Facebook and Instagram and not necessarily watching the news on TV regularly.  If news stations go where the people are then they are likely to reach more viewers.  New Media tactics such as live video feeds encourage viewers to engage with the TV anchors and feel like they are behind the scenes of news production.

 

 

Q: What are some major new media concepts and terms?

 

A: Cyber bullying, big data, wearables, measurement, digital publishing and privacy are all major new media concepts that have come up with the rise of new media.

Cyber bullying is a major issue that many youth struggle with.  Any form of rude, degrading, stalking or harassment online falls under cyber bullying. We need to stand up and be heroes for those who fall victim to online bullies.

Big data is any large amount of data that needs organization and analysis in order for businesses to make the best decisions. Hootsuite is one way to organize and maintain control of the big data that social media sites bring in. Curating big data is another way to organize content in a meaningful way that may follow a theme.

Wearables are new technologies that enhance our lives while wearing them such as gloves that translate sign language, sports bras that monitor heart rate and Apple watches.

Measurement is another major concept each guest speaker covered and our case studies required us to find. Measuring social media use and the reactions is receives is important in confirming that you are heading up the right social media platform. Hootsuite is a great tool for analyzing this data and responding to followers. Analytics help admins to target their audience and use the best techniques for them.

Digital publishing involves trends of publishing content through digital platforms such as online magazines that are mobile friendly and blogging.

Privacy or lack thereof, is a major concern in today’s society. Erik Qualman covered many helpful tips to protect you in his book “What Happens on Campus Stays on YouTube”. The internet and new technologies have made it nearly impossible to maintain any sense of privacy. It is important to not only be aware of privacy settings online but to keep your social media presence respectable and clean. Employers see your personal life through social media.

 

 

Q:What are 5 new media tools and their uses?

A:

  1. 360 Cameras
    • 360 cameras such as the 360 Fly and Ricoh Theta 360 cameras are devices that can capture an entire 360 degree angle in videos and pictures. This is possible through the use of fish eye lenses.
  2. Storify
    • Storify is a new tool I learned in this class that makes curating stories easy and simple. Storify allows you to drag in Tweets, links, pictures, video, GIFs and nearly any other form of media into a timeline to create a story. Follow this link for an example.
  3. WordPress
    • WordPress is a tool for digital publishing. In this site you create your own blog. Blogs are an important form of new media that allows writers to present an authentic viewpoint and receive feedback.
  4. LinkedIn
    • LinkedIn is a professional social media platform that allows users to network and connect with professionals and potential employers. It is important to have a complete profile when interacting on LinkedIn. This is a helpful tool for finding jobs and showcasing your skills and experiences.
  5. Virtual Reality
    • Virtual reality is a form of new media adopted by The New York Times. This allows readers to fully experience news stories with the help of 360 cameras and a virtual reality app on their phones. Viewers with Google Cardboard goggles can see these images in 3D and feel like they are in the story itself.

 

 

Q: How does new media impact our society?

A: New media is a part of everything we do every day. Everywhere we turn we see ads, our phones are constantly pouring messages into our heads, cameras and GPS devices track what we do, cookies on our devices track our shopping habits, social media builds our networks, and the way we receive news and information is always changing. New media impacts our society in allowing us to capture moments better with 360 cameras and drones. It allows us to connect with other professionals and old friends like never before. Our networks are bigger, more connected and better educated than ever before. As our society becomes more knowledgeable and close knit we also lose our privacy. There are pros and cons to new media but it is our job to utilize its benefits and protect ourselves from the harmful ways of cyber bullying and identity theft. We must promote new media literacy within society in order better utilize the benefits of new media’s impact.

 

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360 Fly vs. Ricoh Theta

360 Fly

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This review on the 360 camera is in reference the experiences of a man in WTAMU Comm department named Buck. He shared his experiences and expertise after owning and operating the 360 Fly camera.

The 360 Fly has poor audio capabilities, therefore if you want audio to your videos you have to lay a track over the recording to make it sounds good. This device needs to have the capability of capturing clear, live audio on the device so that it is already synced with footage taken.

The phone app is completely different than the computer editing desktop app. Desktop app is for editing and YouTube posting. The app is slow when linking up, so you got to be patient.

Perhaps making the app more useful for posting and editing would make the system more user friendly. The 360 editor wont lay audio track over footage. You have to drag the video into Premier.

The company should work towards unifying the filming and the editing process.

One other issue is that it is physically difficult to attach and detach the camera to the accessories.

Over all Buck gave it 3 out of 5 stars for app, camera and computer program together. He gave 4 out of 5 stars on camera alone (not quality audio).

Many famous athletes have turned to the 360 Fly to showcase their talents.

“My success has been driven by innovation and doing things that have never been done before, which is exactly what 360fly is doing with their incredible camera.”

-Terry Adams, BMX Flatland

 

Ricoh Theta

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The review of the Ricoh Theta 360 camera is in reference to Kris Drumheller who took the camera to Greece and London.

She says that you still have to walk around and rotate to get the best 360 view. The forward focus point on the fish eye lens is the main focus of the shot.

The Recho Theta camera doesn’t allow you to see the pictures you took until you download it to a computer. It would be better if it had a small display screen or if it could be synced to your phone to see what the fish eye lens sees.

This camera picks up a lot of wind noise. Better audio pick up would make the camera more useful for engaging videos.

The stick you attach it to is too big and bulky and if you opt out on using the “weapon like” extension then your arm gets tired holding it above your head.

The fish eye lenses are fragile and require extra caution. Perhaps a stronger material around the fish eye lens would be beneficial for travelers in rough areas.

The battery is excellent. She never had to charge the camera the entire trip. The website says it is supposed to last an hour but it lasted more for her.

Overall this camera is only useful and worth the money for travel. School plays, dance recitals and other single focus events would not require the 360 view.

Examples of the Ricoh Theta photography in the website’s gallery show that it produces clear, high quality footage.

 

 

Starbucks:Coffee House or Agenda Setter?

In my New Media class today we discussed the Starbucks Race Together campaign that encouraged baristas to engage in conversation about race while serving customers. Yes, it was just as uncomfortable as it sounds and ended in utter failure.

In their attempt to solve hundreds of years of racial uproar in five minute coffee breaks, Starbucks stirred up a latte trouble for themselves.

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Customers complained of it being insensitive and racist in itself. This brought up the predominate  white marketing involved in the campaign. Here you can see that only white hands grasped the coffee cups used in the campaign.

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And to top it off the company’s positions of leaders are predominately white men. So how does the multi-million dollar company with stereotypes revolving around “white preppy girls” get into such heated debates?

It all stemmed from tensions in the United States following the police killings of unarmed black men in Ferguson, Mo., and New York. Starbucks piggybacked onto the controversy of this heat and used it for publicity.

“It looks like @Starbucks has united tweeters of all races, colors, creeds, political persuasions in hating its #RaceTogether idea.”

-Author Virginia Postrel, a former editor of Reason magazine

There seems to be many ways this campaign could go wrong. Asking anyone to discuss controversial topics before they had their morning coffee is bound to get you in trouble!

Despite the failure of the campaign it is important to study. You can learn just as much, if not more, from the failure of others.

Starbucks failed to know their boundaries and where to draw the line. Coffee and coffee accessories are their specialties and perhaps that is where their specialty should remain.

Being a Hero in the World of Bad Guys

Cyber bullying has become a major issue in our society. Studies show that 42% of kids are harassed in some way online. This growing problem can lead to depression, anxiety, various other mental disorders and in some terrible cases, suicide.

“Bullying is killing our kids. Being different is killing our kids and the kids who are bullying are dying inside. We have to save our kids whether they are bullied or they are bullying. They are all in pain”

-Cat Cora

However, this often can be prevented. Here are some steps that Erik Qualman discusses in his book What Happens on Campus Stays on YouTube.

  1. Do not communicate with cyberbullies
  2. Notify the abuser’s online services
  3. Search online to ensure there are no photos or compromising personal information, which could be used against you
  4. Think twice before posting anything that could hurt someone’s reputation
  5. Don’t put anything online that other people may find offensive
  6. Encourage children to seek help from adults if they feel threatened
  7. Never share your password
  8. Log off all online accounts especially those on public computers
  9. Set your privacy settings
  10. If you see bullying, tell the offender to stop; hurtful behavior is not acceptable
  11. Activities that are illegal offline are illegal online
  12. When you witness bullying and choose to ignore it, your silence implies acceptance. Be an “upstander” not a bystander.
  13. Do not send messages when you are angry
  14. Do not cyberbully. Model appropriate behavior

We can help put an end to the epidemic. Many social media platforms such as Instagram, Facebook, Twitter, Snapchat and Tumblr provide ways to report and stop cyber bullying. Its essential that we use these tools to end the indecency. Standing by only make the matter worse.hero

It is time for heroes to stand up for the victims of cyber bullying and for the victims to stand up for themselves.

Every human being has value, has dignity and has power to stand up and report bullies.

Remember, you are not deserving of this and you do not need to take it.

“I realize that bullying never has to do with you, it’s the bully who’d insecure.”

-Shay Mitchell

 

All Hail King Zuckerberg

Mark Zuckerberg, the founder of Facebook, may have more in common with King Phillip the IV than just appearances. Zuckerberg too, holds power and leads a multitude of people. Through his Facebook kingdom he has lead society into a new age of new media.

Mark-Zuckerberg-Looks-Like-King-Philip-IV-of-Spain

Zuckerberg had no idea the great masses his Facebook inventiohn would capture. In today’s society it is almost crucial to have such social media platforms to keep up with competition and trends.

One quote in particular really stands out:

“Think about what people are doing on Facebook today. They’re keeping up with their friends and family, but they’re also building an image and identity for themselves, which in a sense is their brand. They’re connecting with the audience that they want to connect to. It’s almost a disadvantage if you’re not on it now.”

-Mark Zuckerberg

It truly indeed is a disadvantage to not utilize Facebook and other platforms like it. Erik Qualman discusses this in his book What Happens On Campus Stays on Youtube. In chapter 5 he covers the various websites that can be used to showcase your accomplishments and qualifications. Portfolios are a great way to highlight your successes.

This however is not the only way employers gather information about you. 93% of human resources officers use social media to collect information about applicants.

This is why it is so important to keep a positive image online and brand yourself the way you want employers to see you. This new age of technology is reliant on your social presence and having an impressive social media page can actually put you ahead of the others.

Finding Privacy in a World of No Privacy

Chapter four of What Happens on Campus Stays on YouTube by Erik Qualman is the most important chapter I have come across thus far. Protecting your identity is crucial to your financial as well as physical well being. There are many safety tips this book covers and I found important to share with my friends and family.

  1. Be careful with under the door menus.
    • Don’t put personal information on menus or order cards that are slid under the door at hotels. Predators use these to get your credit card information. Instead, call the company directly to make orders.
  2. Your Smart Phone is vulnerable
    • Having the latest security software lowers risk
  3. Do not use public Wi-Fi for financial transaction
  4. Beware of free Wi-Fi
    • Identity thieves may name Wi-Fi spots to appear safe like “hotelwifi” but this is not secure.
  5. Avoid phishing scams
    • Go directly to websites rather than using links in emails will ensure better safety
  6. Set up password for online card use
  7. Be careful on online auctions, such as eBay
    • Avoid paying by check or money order
  8. Destroy digital data
    • When you dispose of a computer system be sure the data is completely destroyed.Use strong passwords for all online accounts
  9. Limit the personal info you share online
  10. Be careful shopping online
    • Do your research to ensure you are only buying off secure sites. The “s” on https:// means it is secure.
  11. Confirmation of order
    • Screenshot confirmation pages that include customer information, product info and confirmation number.
  12. Keep track of personal information
    • Do not carry extra credit cards, social security cards, birth certificates or passports on you. Keep them locked in a safe place.
  13. Check your credit report often to ensure info is accurate and only includes activities you authorize.
  14. Destroy hotel key cards because they carry all the personal info you provide the front desk.
  15. Ask for credit card verification
    • Signing the back of your card with “SEE ID” tells clerks to check your ID when you use your card.
  16. Always sign out of accounts after using them
  17. Keep copies of cards and documents
    • This gives you quick access to the companies’ 1-800 number and info to cancel cards if stolen
  18. Treat mail with care
    • collect mail daily, drop important mail in secure post office mail boxes, switch to paperless billing and have the post office hold your mail while you are on vacation.

security

Being Alive vs. Living: The battle fought out through Live Tweeting

 

aware

In class we were introduced to live tweeting as Karen Freberg lectured us in a video call. We were told to live Tweet during her lecture and highlight important points.It was during this process that I realized just how distracting  and surface level this Twitter update charade was.

While trying to condense her insightful points in under 140 characters, I found myself more focused on my own thing and not paying attention to the great advice Karen had to share.

I feel I missed at least 40% of the lecture and this truly showed in the post survey we took. Rather than being more engaged in the conversation, it actually pulled me away.

We as a society spend a great portion of our time with our heads buried in our phones or computers. We have lost the skill of interpersonal communication and good listening skills. Our attention spans are much shorter and our emotional connection with people is very shallow.

This applies to live Tweeting. By turning our focus to our phones rather than the person in front of us, we are distancing ourselves and disconnecting from the fundamentals of communication.

Gestures like looking people in the eyes, taking hats off when shaking hands or as a sign of respect in a building, opening doors for those around us and being fully present in conversation are dying habits.

Many are slowly loosing our simple roots by being caught up in the new age. Number of followers or friends online now defines success and happiness. Online interaction exceeds interpersonal interaction.

I can’t tell you how many of my friends refuse to call someone for information because they rather find it online. They are scared to make a phone call and talk to a stranger regarding closing times, product info, reservations or other company information.

Many pizza companies even allow mobile pizza ordering so you never have to talk to another human.

For another assignment I had to live tweet a televised event. I chose the premier of The Bachelorlette. This is one of my all time favorite shows, and for that reason I regret live tweeting it.

This pulled me away from the show and made me miss many major and hilarious parts.

After conquering these two assignments, I vow to myself to be fully present and fully aware in my future lectures, conversations and Bachelorette episodes.

I’d rather live in the moment an fully experience each situation at hand. Social media is important and has it’s place, but its place is always second to the present.

With Great Power, Comes Great Responsibility

uncleben

In the great words of everyone’s favorite Uncle Ben, “With great power, comes great responsibility.”

Social media and technology has given our society great power. Power to spread news within seconds of an event occurring, power to build an expansive reputation, power to market and outreach to consumers like never before and the power that comes with the limitless capabilities the internet holds.

Social Media has greatly changed the way we communicate, market, interact and stay connected with the world. However, with these exciting benefits comes the need for social responsibility.

Chapter two of What Happens on Campus Stays on YouTube by Eric Qualman covers testimonies and stories of individuals that failed to be responsible with their media connections.

Of these testimonies many people lost their jobs, their freedom, their families, their good reputations and in some cases even their own life.

With the constant inflow of messages and media blowing up our phones we often get immersed and obsessed with keeping up with it. But doing this while driving harms not only you but others on the road. Irresponsibly using your phone while driving may lead to severe injury or death.

Posting distasteful content on personal pages can lead to other grave consequences. Racist and sexist comments along with offensive language can lead to loosing your job and disgracing your company.

Individuals must be responsible about how they present themselves and the digital footprints they leave behind. What we post is a reflection of who we are,and what we stand for. Negative posts are not only harmful to oneself but to their team, social group, workplace and families.

Threatening and offensive content can lead to jail time, school expulsion and  being fired from a job. With the rate of school shootings increasing it leaves law officials no choice but to act on online threats.

Cyber bullying is irresponsible and dangerous. People are mean, but when they have a little screen to hide behind they can become ruthless. This violence online has lead to numerous suicides and mental disorders.

It is time we take responsibility. It is time we harness the power of media and use it for good.

We can rise together and choose to use social media in a positive and constructive manor. Communicating, marketing and networking positively. We can stand up and be Social Media Superheroes! Strive to be the ones that put a stop to cyber bullying, irresponsible  content and the dangers of texting while driving.

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It’s Not What You know, But Who You Know

In Eric Qualman’s book, What Happens On Campus Stays on YouTube, readers learn not only about social media but about themselves. This book is full of life advice along with media etiquette. This goes to show that integrity and reputation go hand in hand offline as well as online.

Good reputation= Good network

A major point in the first chapter covers the idea of how your network online and offline can lead to your long term success. A few of these tips include:

  1.  Network before you need your network
  2. Face-2-Face cannot be replaced
  3. The power of a letter
  4. Join your campus community online
  5. You represent your school, organization, team and family
  6. Be a Baker not an Eater
  7. Surround yourself with success
  8. Teach and train your fellow students, friends and family

Surrounding yourself with successful people influences who you are and how you are inspired. It’s important to maintain relationships with people in your network that you may need a favor from later. People don’t like to feel used, so calling only when you need something is not your best move.

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Joining your campus community ensures that you are connected with individuals in your own community. Having a broad network leads to more connections.

The quality of your network is more important than the quantity. Maintaining relationships and  solidifying relationships online as well as offline ensures quality and closeness. Face-to-face conversations can never beat the impersonal online connections. Writing letters are another great way to show you care and want to connect.

“Surround yourself with people who are smarter than you.”

-Russell Simmons

 

“Surround yourself with only people who are going to lift you higher.”

-Oprah Winfrey

This works both ways. If you want good people to surround you, then you yourself must rise to the standards in which you have set for others. By being a baker rather than an eater, it means to provide more than you consume. Always be a helpful asset to your network.

 

Minding Your P’s and Q’s in the Media

I am starting this blog for my New Media class and as I read our required text I am seeing that this information is vital for people of all ages. Media encompasses people of all walks of life. The young and the old. The rich and the poor. The educated and the noerikqualmant so educated. However, there is one thing that all media users have in common. This is the need for respect and the need of media etiquette.

In the book we cover, What Happens on Campus Stays on YouTube by Erik Qualman, it emphasizes common media etiquette and highlights tips and reminders of how all media users should act and interact.

We all know that one person on social media that drives you crazy or flat out offends you. You are thinking of them right now I’m sure! They may even fit into one or more of these categories:

  • The Ranter: Often brings up religion, politics, and their precious babies that do nothing wrong but are always wronged by others, because once again their precious angel can do no wrong. Or they themselves have a lot to complain about.
  • The Chameleon: Often takes on new identities, changes personalities, and leads an alternate life online than who they are in person. This person posts lots of dramatic pictures with #adventure, #party, and #explore while actually posing in front of a bathroom mirror.
  • The Spammer: This person is likely to blow your news feed up with Mary Kay makeup, It Works, Herbalife, Jamberry Nails or other such consultant to consumer companies.
  • The Troll: This person has an opinion about every post and is ready to argue about any subject whatsoever. This person’s objective tends to be starting drama.

Whichever type of media user you may be, this book is still a helpful reminder of proper media use and etiquette. Here are just a few of the topics covered that you may share with those not so media savvy members.

  1. Common Sense is Not That Common
    • Offline and online actions can always be discovered.
    • Present your self and protect yourself online.
    • Your digital reputation is your reputation.
  2. Live as Though Your Family is Watching
    • Always think twice before posting.
  3. Keep it Simple
    • Determine what you stand for and have your social media reflect that.
  4. Have Your LinkedIn Account 100% complete
  5. Don’t Post Whispers
    • This means Yik Yak and other anonymous cites.
    • If you wouldn’t say it to someone in person and it doesn’t reflect your best self then don’t post it.
  6. Integrity and Reputation are Now One
    • With media everything we do or say is seen by the world.
  7. What’s Your Digital Compass?
    • Watch what people can find when they Google your name.
  8. Be FLAWsome
    • Admit your own flaws and rock them rather than hide them and risk being seen as fake.
  9. Privacy is Your Problem
    • Don’t assume privacy settings will protect you, still avoid posting personal information like addresses and GPS locations.
  10. Have One Digital Identity
    • Have your presence consistent on all social platforms. Having a professional account and a personal account  of party pictures will still get you in trouble.
  11. Complain= Digital Pain
    • Keep your digital footprint positive and avoid negative rants.
  12. Post it forward
    • Make a habit of spreading positivity and support for the people you are connected with to maintain connects.
    • Happy birthday and congrats posts are great ways to spread good vibes.